All case studies
Cleantech · 2024
Volt Energy
Cutting acquisition cost while doubling lead volume.
Paid MediaCreativeCROMeasurement
-41%
CAC
2.1×
Lead volume
+74%
Booked installs
9 mo
Engagement
Challenge
Volt's CAC had crept past payback thresholds. Paid channels were bloated with overlapping audiences and creative output had stalled, eroding incremental performance.
Approach
- 01
Consolidated account structure across Meta and Google
- 02
Introduced incrementality testing to separate true lift from noise
- 03
Launched modular creative system to support weekly iteration
- 04
Rebuilt lead-magnet funnel with progressive profiling
“DO
The most disciplined media team we've worked with. Every test had a hypothesis, every dollar had a job.
David Okafor
Head of Growth, Volt Energy
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