All case studies
Higher Education · 2023
Horizon Education
Reigniting enrolment growth after two flat admission cycles.
Demand GenerationAutomationPaid SearchAnalytics
2,800+
Applications
3×
Enrolment growth
-47%
Acquisition cost
14 mo
Engagement
Challenge
Horizon's applications had plateaued for two years. Awareness was high in their core market but conversion from interest to enrolled student was deteriorating across every channel.
Approach
- 01
Segmented prospective student journeys by programme and intent
- 02
Built always-on demand-generation across Search, Meta and YouTube
- 03
Implemented end-to-end marketing automation and lead scoring
- 04
Trained the in-house team to operate the system independently
“EV
Our enrolment numbers haven't looked like this in five years. The strategy work alone paid for the engagement.
Elena Voss
Director, Horizon Education