All case studies
B2B Logistics · 2024
Atlas Logistics
Building an inbound pipeline from zero in a relationship-led market.
SEOContentGoogle AdsWebsite
580+
Qualified leads
-62%
Cost per lead
4.1×
ROI
8 mo
Engagement
Challenge
Atlas had a strong reputation but no measurable inbound channel. All growth depended on referrals and outbound sales, capping the rate at which they could expand into new verticals.
Approach
- 01
Mapped buyer intent across the procurement journey
- 02
Rebuilt the website around solution-led architecture and clear ICPs
- 03
Launched technical SEO programme targeting high-intent commercial terms
- 04
Layered Google Ads on bottom-funnel keywords with conversion-optimised LPs
“JH
Senior people doing senior work. No bait-and-switch, no junior account managers running the show.
James Holloway
CEO, Atlas Logistics