All case studies
Healthcare · 2023
Nova Healthcare
Generating qualified patient enquiries in a regulated category.
Paid SearchLocal SEOCompliance CreativeTracking
+312%
Patient enquiries
+58%
Booking rate
-28%
Cost per booking
18 mo
Engagement
Challenge
Nova was struggling to scale patient acquisition while staying within strict advertising rules. Volume was below capacity and lead quality was inconsistent across clinics.
Approach
- 01
Compliance-led creative framework reviewed with legal in-loop
- 02
Local SEO programme across every clinic location
- 03
Search-led paid programme with conversion-API tracking
- 04
Operational integration with patient booking systems
“PR
They didn't sell us tactics — they built a marketing function. Twelve months in, the system runs itself.
Priya Raghavan
VP Marketing, Nova Healthcare
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